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Platform with e-commerce company Lazada will offer recommendations for Head & Shoulders, Pantene, Herbal Essences and Rejoice products.
June 6, 2023
By: Christine Esposito
Editor-in-Chief
Procter & Gamble has launched a new haircare microsite, #HairDNA, exclusively on Lazada, the Southeast Asian e-commerce platform. The launch marks the first-ever retailer partnership for P&G in Southeast Asia. The interactive platform will offer advice, including tailored haircare tips and recommendations across P&G brands available on Lazada via P&G's official LazMall flagship store, including Head & Shoulders, Pantene, Herbal Essences and Rejoice. “Wit...
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